Apple raises prices of MacBooks, iPads

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• Hacker News
• If you're in the US, Costco has certain models at the old price through Saturday (or while supplies last). Just pulled the trigger on a 24GB/1TB 13" MbA for $250 off the new price.
  by frankus
• Apple did not have to be in this situation. Begging for capacity lost to startups. Everyone else can complain, but not Apple. They had a 250B warchest, exactly for such situations.

  Now somehow openAI has capacity and Apple does not. And think about it Apple is not in a better position than Valve for example. A teeny tiny company in comparison.

  It is an unprecedented managerial failure.

  by whatever1
• I suspect that these prices are going to seriously dent sales. RAM is getting crushed. I bet the next step is going to be dumb terminals and centralisation onto all the hardware that the cloud companies bought up for AI and found wasn't possible to get any ROI out. Bezos was all over that already.

  We are truly entering the dark ages of personal computing.

  by cryo32
• This feels like the car market during COVID.

  In December Best Buy had a $1999 configuration of the M5 MacBook Pro on sale for $1749 and I scooped one up. Now that model is $2199. I suspect I could sell the computer I've been using for 6 months at a profit, which is just bizarre. But then of course it would cost a lot if I wanted to replace it.

  by lastofthemojito
• Anyone else here enjoy living in the future? Look at us, we get AI megacorporations ruling the world and bestowing us with the power to use their servers for just $20-200/month. It's practically charity, and all we had to give up for it is all consumer hardware, the quality of the internet and our own jobs. I love it here!
  by tavavex
• Just yesterday I saw people saying that Apple wouldn't increase prices until the next refresh.

  And I agreed! So… holy shit. I think we're going to see even further price increases across the industry. There already were a ton, but it can always get worse, of course.

  Thank you, OpenAI. What would have we done without your attempts at monopolizing destroying the memory market.

  by erxam
• Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600.

  However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

  by jacobgold
• These are the price changes mentioned in the article:

  Macs

    MacBook Neo: $699 (up from $599)
    13-inch MacBook Air: $1,299 (up from $1,099)
    15-inch MacBook Air: $1,499 (up from $1,299)
    M5 MacBook Pro: $1,999 (up from $1,699)
    M5 Pro MacBook Pro: $2,499 (up from $2,199)
    M5 Max MacBook Pro: $4,099 (up from $3,599)
    iMac: $1,499 (up from $1,299)
    M4 Max Mac Studio: $2,499 (up from $1,999)
    M3 Ultra Mac Studio: $5,299 (up from $3,999)
  

  iPads

    iPad: $449 (up from $349)
    11-inch iPad Air: $749 (up from $599)
    13-inch iPad Air: $949 (up from $749)
    11-inch iPad Pro: $1,199 (up from $999)
    13-inch iPad Pro: $1,499 (up from $1,299)
    iPad mini: $599 (up from $499)
  

  More products:

    Apple TV 4K: $199 (up from $129)
    HomePod: $349 (up from $299)
    HomePod mini: $129 (up from $99)
    Vision Pro: $3,699 (up from $3,499)

  by primaprashant