Apple to increase spend with Broadcom to produce billions more U.S. chips

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• Hacker News
• What is with the phrase "increase spend"? It just seems gramatically .... off. Why not say "Apple partners with Broadcom to produce billions more US chips".
  by samgranieri
• That's an ask for Apple, not us ;)
  by esafak
• I think it just means they had been partnering in the past and now they're expanding it with more investment.
  by gcheong
• Help pump AVGO by tipping sentiment and creating a visualization of billions getting dumped into Broadcom.
  by iterateoften
• "spend" as a noun is a linguistic differentiator to indicate what a badass MBA program you attended.
  by hyperbovine
• Your proposed sentence contains less information.

  The initial headline also conveys both that there is current spend with Broadcom, and that the future spend is higher than current levels.

  by mukbangpervert
• It sounds better on the quarterly report than "Apple will pay more money"
  by pocksuppet
• It sounds off because “increase” can be a verb or a noun and “spend” can also be used as a verb or a noun (but is more often used as a verb) so you’re brain is trying to parse the sentence with dual meaning terms
  by julianozen
• It's gramatically correct, spend is a noun here (but you expected a verb).

  https://en.wiktionary.org/wiki/spend#Noun

  by myrmidon
• I hear this frequently in the US business community, as an alternative to "spending".
  by epistasis
• In English (is it worse in American English?) we frequently convert gerunds into simpler forms of the word. The spending turns into the spend. Related,the request turns into the ask (although this example turns out to have a strong anglo saxon linguistic bias).
  by mancerayder
• It's much more specific. "Spend" would increase Broadcom's revenue. "Partners with" might be anything: investment, R&D assistance, whatever.

  Both are public companies so they might be required to reveal these details

  by killerstorm
• Because as it’s written it specifically indicates it’s a financial move: give Broadcom more money for more chips.

  As you wrote it, it could be an IP partnership, Apple opening a fab, or something else.

  by alex43578
• I hate Broadcom!
  by msie
• Why is it "spend" and not "spending"?
  by sameesh
• spend is a noun in this sentence. As a noun, spend refers to the amount of money spent for a particular purpose or over a specified length of time
  by abirch
• The same reason it's "ask" and not "request"
  by qwert-e
• > https://english.stackexchange.com/questions/336478/is-it-rea...

  I've mainly seen it used this way in business contexts

  by aviraldg
• MBA dorks do dumb things to language for no good reason, creating unnecessary jargon. Even dumber people around them hear them use it, and misunderstand the specifics of how it was used and the context that made it sort-of be reasonable (this step optional—often there was no reason or need for the new word or usage whatsoever, in the first place) and start using it all over for things they already had accurate and correct words for because they think it sounds cool or like they're "in the know", I guess. English suffers, while they grin and drool their way up the "org chart".

  Business English is a curse on the tongue.

  by topgrain2
• Could this simply be to provide chips for the products that still haven’t transitioned yet over to Apples in-house C chip.

  Like: Apple Watch, most models of iPads, Pro model of phones, etc.

  Because without this deal, Apple would have had to transition all products by end-of-year.

  by tiffanyh
• The modems are made by _Qual_comm, not Broadcom.

  Different company.

  by klausa
• This sounds like specialized analog components. Not the modem.
  by pwarner
• When did we start using the wording "increase spend"?
  by inigyou
• Marketing departments everywhere have been letting internal corpspeak just leak out lately. OAI's announcement shutting down Sora was similar:

  > To everyone who created with Sora, shared it, and built community around it: thank you

  "built community"?

  by mpalmer
• Increase the increase ?
  by naveen99
• Like 20 years ago
  by AdamN
• Probably around the same people started saying "I have an ask" and "that's a nice solve"
  by tedd4u
• 30B investment for "hundreds" of US jobs seems like a weird number to brag about
  by khalic
• Downvoted for stating the obvious lmao
  by therobots927
• I mean its the same thing as the data center investments.

  Think whatever you want about them, whether they're good or bad when it comes to environment, public health etc.

  But one thing cannot be ignored - that they are not built to employ some large swath of people. They can be run with very lean teams, much leaner than the average person thinks for something so large. Any claim that they are employing some measurable amount of people is a sham they try to push onto the public.

  by Jcampuzano2