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  • Hacker News
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    by amazingamazing
  • My biggest problem with this is that this regulation is only aimed at AI. It should be much broader and include any technology that can be used to make 'authentic-looking' content. Why should someone who's good at Photoshop or VFX be allowed to share fake stuff as real, but not someone who's good with AI?

    For many years we've been aware that edited models on magazine covers, Instagram and in ads are negatively impacting the well-being of (young) people, but we've never done anything about that. I consider this regulation incredibly hypocritical and full on populist because 'AI BAD!' and nothing else.

    by wickedsight
  • EU once again at the frontier of AI.. regulation.

    Hard to assess what this rule will actually accomplish. Ultimately AI will be involved in all creative processes going forward, so all pieces of media will have at least some basic AI disclaimer. At the same time, the bad actors that the EU is so paranoid about (Russians secretly undermining our democracy and other boogeymen) will obviously not use the label.

    But it's another tool in the EU's toolkit to arbitrarily enforce fines on big tech when politically convenient, of course. That's one thing we remain good at.

    by Sol-
  • Makes sense. Same as "Made in XXX" label. Users have the right to know where the product was made and how synthetic the product is.
    by zkmon
  • How do you define "trying to make it look authentic"? You make a deepfake of a politician saying a discriminatory joke, and the author will just say "It was obvious this was not intended to be authentic. Anyone could see it's out of character". But the message already influenced millions.
    by figassis
  • It won't work.

    Most of the media you see in the near future (if not already) is going to be at least AI assisted. They're going to be overloaded by reports of AI generation not labeled as AI.

    I'm also curious, what about AI assisted media? If a company writes a full article, then uses AI to edit it a bit, does that need to be labeled?

    by Dfol
  • Here's the actual law :

    https://eur-lex.europa.eu/eli/reg/2024/1689/oj/eng

    I feel like this should be linked in any discussion of any legal matter

    by LelouBil
  • Meta-commentary on this discussion: okay, I know the ‘hacker news’ thing has always been kinda a misnomer, and has gotten moreso. But it’s still kind of shocking to me how little people here value making something, versus pretending to make something. There’s value to actually doing stuff.

    The amount of “all artists will use AI to pretend to make stuff, because money” is honestly kinda bizarre, and completely misunderstands the motivations of most artists, writers and makers.

    by rsynnott

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