Amazon now hides all customer reviews on products

Amazon now hides all customer reviews on products

58 pointsby tonymet24 comments

Join the discussion

Write your take first — we'll ask for email only when you're ready to publish.

  • Hacker News
  • Can't trust Bezos, but also can't trust AI spam. Whatever shall we do?
  • Can we put Bezos on a PIP?
  • They make it so extremely easy to return that I've never actually bothered to read reviews
  • Sometimes that’s not an option, e.g. buying snow chains before a ski trip. Often the reviews reveal product limitations that aren’t specified in the listing.
  • Have you already brought your country through laziness and convenience to a state where you are subordinate to Amazon?

    Don't you have other e-commerce sites?

  • i don’t follow.
  • Hmm... Is it an experiment? I'm seeing all reviews both on the web and in the app (Android phone).

    Having said so, I am not hopeful. Amazon has gone the enshittification route with the gusto few companies have. And they've been actively (and gleefully) making some of the most useful features near useless. This can be seen most pointedly with order history search. Whereas in the past searching for a string brought up the past orders based on string match, now trying to search for a given term brings up gobs of past orders with items having absolutely no relevance to that search term. My cynical theory here is that someone "improved" order search by bolting on "AI."

    It pains me a lot. I've been a fiercely loyal Amazon customer since 1994 and for a long time they've been the most customer-obsessed company out there. I can't even describe how different things are now.

  • I’m guessing it’s an experiment, since some customers still see the old behavior . I’m in the no-reviews experiment, and so is the twitter post.
  • This is false. I was just on Amazon and none of what you said was true. The filter options and reviews are all there
  • It’s active on my account, and on the X example. It’s likely an experiment. I contacted CS and they need 5 days to respond.
  • Presume this is an experiment or phased rollout.

    I was just on Amazon and only the first page of reviews are visible if logged in and no reviews are visible if logged out.

    edit: It seems badly done too as the (140) count next to the stars still links to the review section below the description's anchor but simply does nothing onclick due to the fact that the whole destination div is gone.

  • Amazon replied :

    Hello,

    Thank you for your request to see more customer reviews.

    Your request has been approved, and you should now see more customer reviews.

    Thanks for choosing Amazon. ©2026 Amazon.com, Inc. or its affiliates. Amazon and all related marks are trademarks of Amazon.com, Inc. or its affiliates, Amazon.com, Inc. 410 Terry Avenue N., Seattle, WA 98109.

  • This happened to me starting yesterday. Customer support was no help. Making me seriously consider exploring alternatives to Amazon.

    This is both on the app and using the website on my computer.

  • same experience here. I clicked "send email" and no action was taken. then contacted CS text chat support and they didn't seem to have much insights. they "opened a ticket"
  • It looks like Amazon is starting to hide some reviews to protect against data scraping bots, and in some cases it is affecting real (non-bot) customers.

    Were you signed in when you got the message? All of the sorting / filtering / search options are showing up fine for me (as a signed in user).

  • I see it while signed in on all devices (web desktop, iOS, iPad web)
  • When I clicked “see more reviews” while signed out it prompted me to sign in
  • Hard to know how to feel about this. Bots and such have really ruined the value of customer reviews. The best that can be said is they don't work as intended. The question is whether Amazon can actually fix this problem rather than continuing band-aid over it.
  • they only care about preventing customer data escaping their grasp
  • > Bots and such have really ruined the value of customer reviews.

    This is not true. Bots and such have ruined the value of ratings aggregations. Individual reviews are still useful because you can always find some that you can tell are not bots

  • I haven't seen this yet. Never used the app - I use the mobile site usually while logged in (but not always). Unfortunately a few features are missing (like being able to see all items for some reason by a specific seller) but otherwise it works well.

    Is this you on X or did you link to a random post ?

  • It’s an example on X of a UI experiment that I’m in
  • Amazon has also changed their email receipts to be worthless. Previously, you would get the product name and price paid, giving you a minimal record sufficient for tracking. Now you get an email that says N items, broadly categorized (housewares, pets, clothing) and no pricing information.

    Clearly a customer focused decision.

  • No, sorry, this is a positive change that was overdue for years. Gmail (and likely other email providers) was scraping the contents of the email to build a list of your purchases and it was not possible to delete items or clear it.
  • This is to protect their data on you. E-mailing you specifics is handing your purchase history directly to Google and Microsoft (at least for the 90% of the population that use Gmail/Outlook). They would rather sell that than give it away for free.
  • Someone explained how it relates to their AI shopping plans. Don't actually remember how.
  • This one infuriates me to no end. On credit card bills amazon orders show up as random garbage strings in the description. I had systems that would read these emails and pull out the product data so that I can feed it into my finance tracking system. Now I can't do anything.
  • Likely to prevent google from collecting shopping habit signals to sell ads targeting to.
  • For a long time, it was actually even worse: they obfuscated the product name, and added other products they wanted you to buy. So when you searched your email for practically anything, all sorts of Amazon garbage would come back.
  • For those saying it’s to protect you from Google’s surveillance, I’ll say a couple things:

    1. It redacts emails even to my personal domain.

    2. Multiple Amazon reps have told me this is a common customer complaint and there’s no way to opt out of it. If it really were altruistic, Amazon would let you opt out.

    PS: maybe I’m not in the loop yet but the first item I checked shows at least a hundred customer reviews on some sort of infinite scroll.