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- Hacker News
- We can't use ChatGPT Ads because ChatGPT banned our company for ads for political content even though we are a CRM/Compliance tool for campaigns and the only ad we had was the autogenerated ChatGPT one they made. No chance at an appeal either. We had this issue with Bing Ads but microsoft fixed it and even personally called to apologize about the mixup.by jabart
- It's interesting the ChatGPT referrals conversions match Googles. Shows once they tune a few knobs, they could have a cashcow on their hands.
- Yes, ChatGPT ads are a heaping pile of garbage. I feel sorry for anyone that’s wasted perfectly good marketing spend on such nonsense.
Outside a captive platform like Amazon, most ads are garbage and a total waste of money.
If I’m on Amazon trying to buy X and my search for X “promotes” an option to the top of the list yeah that probably influences me buying that.
But the broader online ad ecosystem is a total waste of money. Yes, I once searched a question about golf balls… no I don’t want to see “targeted ads” about golf balls following me all over the internet for the next three weeks.
by cmiles8 - I have no idea why anyone would click on any ad anywhere other than by accident, not knowing if the link might take them to some malware site these days.by nikole9696
- This will end in another 'adpocalypse' episode. Something like: ChatGPT generates recipes from the Anarchist Cookbook and adds Home Depot ads at the end, or inserts Amazon affiliate links for the Turner Diaries.by ok123456
- Speaking as a consumer, I’ve always found ad targeting to be way off for Google, YouTube or even facebook. The few times I got ads I ChatGPT it was also off. It’s kinda ironic that with all that AI, they choose not to use any of that intelligence to target ads better. It makes you wonder what all those engineers are working on if not the main revenue driver.by jandhdhshhh
- Everything with ads is garbage. All the time. It poses no benefit to humanity even a little bit.by ryanmcbride
- HN isn't really a good place to have an informed discussion on ads efficacy unfortunately. In this thread we have many many people talking about how online ads in general are completely worthless. All of the top comments I see are harping on things like Google Ads having bad targeting for reasons like you are getting recommendations on products you just bought (having experience in the ads industry, yes this is actually a good signal that you might buy another one, even if you don't want to believe it).
Meanwhile, the article is actually discussing ChatGPT ads specifically compared to Google Ads, which they do have success with.
Anyway, my guess is that it's a combination of 1. OpenAI being new and not having the massive work needed yet to set up a fully successful ads network, but they're recruiting a lot of talent from the area + recsys so it's probably not too far off. And 2. we don't really know in general yet how best to do in context ad recommendations. I think this will also improve pretty rapidly with how much talent is working in the space. The best ads will probably look a lot more like Google Search per-request targeted ads rather than Instagram style per-user targeted ads, but I believe we'll see lots of gains fast.
by Anon1096