Apple is no longer thinking different

Join the discussion

• Hacker News
• I was not impressed with how wide the iPhone Duo is when folded closed. The whole idea is supposed to be something like a cell phone that expands to something like an iPad. They basically copied the Samsung Galaxy or similar phones with no real innovation.
  by alexfromapex
• Apple hasn't innovated in a long, long time. At a bare minimum since the 2000s. What they have done in the last 20-30 years is to take ideas that are already out there and polish them up. The "think different" stuff was just marketing speak.
  by bigstrat2003
• I dunno, as a user I’d rather have the basics right first (longer battery life, no forced obsolescence, good UI etc) before having innovation. We already have enough good features, except many of them are frustrating to use. Might be a good idea to improve them first before adding more new stuff…
  by akudha
• Repackaging existing technologies is nothing new for Apple. The introduction of ads into their services, with considerations for adding more such as in Visual Intelligence, are the real concern, in my opinion. It's enough to make me think they've already started down an irreversible path as a company.
  by vor_
• Apple always been that way, the “apple invented X!” always been a joke, what apple usually does is taking an already existing feature and turns it into an actual useful (mostly) one, not gimmicky, and well integrated with their eco system. That being said, smartphones hit the stagnation point long time ago, it’s really hard to bring an overly new thing besides “better camera, better cpu, better screen”, even batteries aren’t improving anymore.
  by tamimio
• When did they? They just make better versions of what already exists
  by allthetime
• Apple isn't really an innovator, at least in the sense of delivering "new" things. Their success is in assessing a market and refining products for consumer adoption.

  Mac wasn't the first personal computer but it was well-suited for the mass market, not just "computer people". iPod wasn't the first mp3 player but the first that was easy for regular folks to use. iPhone wasn't the first smartphone, but the first one that people actually wanted.

  There's a pattern here.

  by mrhottakes
• Seems a better question is who do you believe is actually innovating today?

  Apple has rarely been about providing bleeding edge technology to early adopters. They've always been more concerned with evaluating technology, often building things behind closed doors to explore and iterate, and then only releasing something once they felt it was ready and able to address a defined purpose or need. It's not first to market, but often first to get it right.

  Their AI strategy is actually pretty smart when you consider how they're focusing on small, local models with a clear security model. Others are spending billions to make incremental progress on models while Apple can sit back, build integrations that allow users to leverage the best models, and then once a certain level of maturity is reached, Apple can either license models or train their own using the lessons learned by everyone else.

  by thepryz