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- Hacker News
- As much as this resonates with me it smacks a bit too much of an Engineering vs Sales fight. Engineering blaming Sales for not selling, and Sales... where is the voice of Sales? By 2005 Sun's margins on hardware sales had to be under vicious attack from Dell and all the old incumbents. Google and Amazon were ushering in the era of commodified compute and soon offering it on demand on the cloud. Proprietary hardware platforms were under the most vigorous multi-front assault since the inception of computing.
Meanwhile I have to imagine Sun, like IBM and everyone else at the time, was noticing what incredible margins you get from software services. No factories or fabs. No supply chain logistics. Sun's proprietary hardware business should have been dying (or at least radically shifting: a product/engineering problem, not a sales one) by all market indications of the time.
So if I was a sales person and got a call from a startup for a colo's worth of machines... I probably don't have much incentive to pick up. The startup will probably fail, as most do, so the opportunity to build a relationship and sell higher margin services is probably nil. Startups hate paying for that stuff anyway.
I have incredible respect for Bryan Cantrill. He obviously knows far more about this situation and business than I do, so he's almost definitely more correct than I am...
However I would ask readers to at least be curious why sales didn't pick up the phone. Were they "bored?" Or was it a rational choice and much deeper problems with Sun's business model were the cause of their demise?
by schmichael - Making workstations even in the dominant market position that Sun had, was a cottage industry compared to technology today, and it was managed that way. I wouldn't blame management for Sun being irrelevant now.
What everybody except Steve Jobs got wrong was not taking user interface seriously enough. Not even Xerox. I've used aa Xerox Alto, a Sun workstation, an LMI CADR, and a Symbolics 3600, and none of them were as carefully crafted as a Macintosh with a tiny memory and a floppy disk. Next inherited this ethic.
Jobs valued the person using the machine more than anything else about the machine.
by Zigurd - > Sun had become bored with the mechanics of running a business.
I would contend that Sun was never interested in running a business. They always cared more about building amazing technology and suffered the sales to make money.
You can't deny that Sun hardware was top tier and always ahead of its time (until Oracle bought them).
Edit: I had on rose colored glasses. I was thinking of late 90s SUN. They did in fact start getting crushed in the early 2000s.
by jedberg - Some of us say when SunOS stopped being BSD based and went SysV into Solaris, we knew the end was coming.
I actually appreciate many things post Solaris were net beneficial. The scripted install stuff presaged a lot of what emerged as puppet/chef/ansible/helm type processes. (this is pre YAML/JSON) -The disk/drive/segment labelling scheme has been completely normalised, the BSD device/partition scheme had limits.
And of course ZFS.
by ggm - I sold my Sun stock at the internet bubble top for $70 a share. A few months later it was $7. I think of that when I see PE ratios in the hundreds for Tesla, SpaceX and other AI stocks.by labrador
- Since we're sharing, I have fond memories of my using my the Sun thin clients at university. They were slow to start up and use for the most part, but once you got to the terminal... it was great.
Being a hacker-type, I did everything with it.
Email? Forget waiting for some bloated email client, I'm using pine.
Want some html on my personal page? Use vi.
I think they didn't take away my access for years after college, and I would sometimes login and poke around just for fun.
I do blame them, along with the rise of Java and the awful gui toolkit motif for convincing me to drop out of computer science and switch to Computational Math for my bachelors degree. I was so frustrated that our grades were dependent on learning something that I saw as completely worthless in light of the dotcom boom happening at the time. I wanted them to teach us web technologies, or at least some good system code, but all I got was broken x11 and awful performance.
by thegagne - I've written several times here about all the mistakes that Sun made during the 00s that doomed it. Among the many mistakes it made are:
- Cancelling -if briefly- Solaris on x86 in 2002. This killed Solaris in the minds of many who didn't want to be locked into Sun for SPARC.
- Failing to make a deal with Google in 2002. Apparently Sun insisted on knowing how many servers Google had, something that Google considered a high-value secret, so Sun failed to make a deal with Google, so Google ended up using Linux and contributing to Linux. This was a tremendous mind-share disaster -- it's hard to overestimate the damage done by this.
- Closing Sun PS (professional services). Bad bad move, possibly the worst of them.
- Not giving up on J2ME earlier -- it's not the sort of thing that could last forever, and Steve Jobs killed it with the iPhone. This was a case of vendor lock-in clouding Sun's decision making.
- Failure to recognize that Sun needed to become a systems company, not a CPU company.
- Failure to respond to Active Directory. This was yet another case of vendor lock-in clouding Sun's decision making: the Sun DS product team was milking their existing customers more than they wanted to go after more business with a sustainable strategy.
- UltraSPARC was more than a decade too late to make up for SPARC falling way behind x86_64. Sun needed to give up on SPARC, but again, vendor lock-in sounds sweet but turns out to be poison.
- Failure to make a deal with Apple for it to use ZFS in OS X.
- The MySQL purchase. WTF, this was horrible and stupid. The only interesting effect of this was to make Sun a target of acquisition for Oracle. But of course, it turns out that Oracle -a company built on building mind-share- had become too blinded by vendor lock-in just like Sun, so...
There were numerous other mistakes along the way. These are the most salient, for me anyway.
What's shocking is how long it took Sun to fail under those circumstances!
Also shocking is how much amazing stuff came out of Solaris engineering and the systems division!
by cryptonector - As someone who was buying hardware in the late 1990s, it is hard to overstate the difference in buying experience between Sun or Digital (DEC) and someone like Dell. The former forced you into a live sales meeting, endless quote revisions, it was a nightmare. I remember calculating the server rails and power cords for a new Alpha server were going to cost more than a shipped/delivered Dell server that I could get the next day.by coreyh14444