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  • Hacker News
  • I think people simply ignore the banners and logos all around so its not that much of a problem
    by Muhammad523
  • And it seems the "hydration break" has been adopted by La Liga.
    by chistev
  • Marketing, the great value siphon. Marketing adds NOTHING of value of the world.
    by boesboes
  • I've been wondering about building counter ad technology. I think we recall their being some patents I saw sometime in the last handful of years that talked about swapping items out in a live show during reruns. But like why couldn't we just do that on our side and removing the items I assume we just pipe the HDMI in run some algorithms and then pipe it out. And I know I'm saying it as if it's trivial but if someone can write an algorithm to find existing things and swap them out it's the exact same thing except you just swap them out with a patch of the original scene for the original scene without whatever product placement I suppose.
    by onaclov2000
  • It was funny a few years ago when the English Premier League was all moralistic, having players “take the knee” before matches in solidarity with social justice, meanwhile all the stadiums and team shirts and television broadcasts were abound with online gambling ads and sponsorships.
    by Tycho
  • I'm actually surprised it's only that many ads? How can people even take a screenshot of the screen without a bunch of ads on it? You can't even take a look at a player, their jersey has basically ads on it, the ball, the shoes, the names of stadiums... Or do they not count the adidas/nike/reebok logos?
    by serial_dev
  • It's not only the World Cup, it's everything, everywhere, all the time. We are drowning in marketing messages. It's gross.
    by wateralien
  • Most comments may have ignored this so far, but this is an interesting AI based research.

    At the end of the article is this excerpt

    >> Results from this research were generated using an AI computer vision model developed by the research team on Bristol’s Isambard-AI, the UK’s most powerful AI supercomputer. Isambard-AI powered the analysis of 172.6 hours of live match footage from all 104 games played between 11 June and 19 July 2026.

    So, basically now merchandizers, auditors, compliance monitors, etc. have a tool using which they can quantify whether broadcaster complied with contractual requirements of showing their ads/merch/logos as per contract. And if they missed, then they can quantify the delta - to sue the broadcaster for the balance as well.

    Also, it can enable many countries, where certain content is not allowed, then this tool can simply give them data points without having to employ someone, or have someone review the output of the AI tooling.

    by gps372

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