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  • I don't mean to dismiss wine as something people can appreciate almost like art, but sometimes the pricing does feel a little absurd.

    I once had a red from Franciscan, made from a vineyard right next to Opus One. To me it tasted remarkably similar, yet it cost more than 30x less.

  • Not sure how the extra supply for grapes affect retail prices of grapes for regular consumption. But at Costco in Southern CA, the price of grapes have been fairly stable (~$5.99 - $7.99) over the last year or a little more.
  • Wasn't SGMA always the big long term problem for them anyway? I recall reading some time ago many are looking to pivot to solar farms.

    https://en.wikipedia.org/wiki/Sustainable_Groundwater_Manage...

    by neom
  • Perhaps demand is going down abroad due to people eschewing US products.
  • My parents live in a massive fruit growing region of the country. Just this year, 2 of the major packing firms in the county both declared bankruptcy. It's not just the trade war, but years of shrinking seasonal workers that fell off to a trickle as well.

    The knock on effect is massive. The seasonal workers supported a large permanent workforce - and more importantly tax revenues in the county are collapsing.

    But the really important thing to understand is that once the industry is gone, it's gone for a long time. The other markets competing with the US are already expanding their industries to fill the void. Once those trees are planted, they produce fruit for several decades to come.

  • > while young people are drinking less alcohol due to health and financial concerns

    My observation is that gen-z spends less time socializing in real life, and drinking remains a social habit for the most part at a younger age. While they drink less, cannabis, vaping and psychedelics are on the rise.

    It's a nice claim to say they are more responsible, but it tells an incomplete story.

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California Farmers Are Struggling to Sell Grapes as Demand for Wine Drops · Birbla